The Beginning of Confidence
Chapter One: Rise
founder's letter
Hey, my name is yuliya...
I didn’t grow up around luxury fashion — but I was always trying to create it. From scraps of fabric, textures, shapes — anything I could turn into something, into beauty.
I wasn’t born in this city. But I brought something with me: a will to transform, a desire to create.
As a child, I was endlessly inspired by MTV music videos. I dreamed of being part of that world. I just didn’t know how.
But somehow — I also knew I would one day live in the heart of it all. In New York. I didn’t know how it would happen, but something inside me knew — I would get there.
Chapter One: Rise is that moment — when you stop waiting and start taking your place. When confidence is not given to you, but built piece by piece, from every hard experience that shaped you through persistence, through showing up again and again.
Each piece in this drop carries a message. A reminder. A symbol of what you’ve chosen to become. Sometimes, even a hidden fragment of history.
The color palette grounds you — deep earth, dark smoke, heavy shadow. Tones that anchor you in your body, in the now, in what’s real.
The silhouettes are here to hold you. To protect. To attract. Strong lines. Intentional structure. A presence that doesn’t need to shout.
This isn’t just fashion. It’s a language. It’s memory. It’s becoming.
This is just the beginning.